For many Americans looking for work, the first stop is an online job board. Now job seekers are finding that prospective employers increasingly are looking elsewhere to find new hires—the companies’ own Web sites.
To draw more applicants to their sites, companies such as software makers Intuit Inc. and Adobe Systems Inc. are revamping their online career pages, including making them more interactive by adding videos and employee profiles. Companies also are trying to reach job seekers through social media sites such as LinkedIn, Facebook and Twitter. Sodexo Inc., which provides food services to institutions, offers online “widgets” at its Web site, which send alerts to job hunters’ computer screens when the company has new openings.
