Today, most Americans still buy mass-produced, off-the-shelf products. A growing group of Boston area start-ups, however, are taking another crack at customized apparel and accessories. Offering bras and business suits, engagement rings or a killer pair of stiletto heels, these entrepreneurs believe that consumers have become more comfortable with e-commerce over the past decade-and-a-half, and more desirous of unique products. Offshore factories have also developed the flexibility necessary to produce one-of-a-kind items.
